As the leading corporate advocate for positive afterschool programs, JCPenney is expanding its support of FIRSTĀ® (For Inspiration and Recognition of Science and Technology) by sponsoring 60 high school teams nationwide as they compete in FIRST Robotics Competition (FRCĀ®) regional events this spring.

Learn more about FIRST:

JCPenney's new spring campaign -- with the banner "New look. New day. Who knew." -- is helping customers discover the new, higher level of fashion in the retailer's assortments.

Learn more about JCPenney's "stepped up" style: