JCPenney’s Commitment to
Inclusion & Diversity
JCPenney recognizes that our long-term success depends on our ability to leverage the unique skills of our diverse workforce. That’s why diversity and inclusion is integral to how we conduct our business. At JCPenney, we see diversity as the unique talents that Associates bring to our business; and inclusion as the environment we create to engage individuals.
JCPenney recognizes that our Associates are our greatest strength, and we embrace the diverse points of view that they contribute to our business.
JCPenney’s commitment to inclusion and diversity is one way of bringing “Every Day Matters” to our Associates, customers and the communities we serve.
Associate Engagement
JCPenney is creating a culture where all individuals have an opportunity to contribute.  Learn More
Customer Engagement
JCPenney inspires customers with services and merchandise to create strong, loyal relationships. Learn More
Community Involvement
JCPenney collaborates with organizations that support communities. Learn More
Supplier Diversity
Sustaining a strong supplier base requires building relationships with suppliers we trust. Our Supplier Diversity program is integral to our business success. Learn More
Diversity Recognition:
–Named to Ad Age's 2009 list of Top 10 Corporate Marketers in the U.S. Asian Market
– Ranked No. 19 for Top Organizations for Multicultural Business Opportunities by DiversityBusiness.com
– Selected Top Retailer and Top Supplier Diversity Program by Olive Tree Publishing Inc.
– Inducted into the national Women's Business Enterprise Hall of Fame
– 2009 Mosiac Award
– 2009 ADDY Award winner
– One of DiversityInc's 2009 Top 25 Noteworthy Companies
– Human Rights Campaign's Corporate Equality Index
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JCPenney Celebrates Black History Month
JCPenney's African-American ART team celebrated this year's Black History Month with a guest speaker presentation at the Home Office which highlighted the influence of the African-American culture on America's music, fashion, language, sports and business. The event featured Juilliard- and Yale-trained violinist Richmond Punch and Southpole senior vice president Paul Boyea along with a concert by the Maceo Smith High School Choir.
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"At every level, we recognize the value that diverse perspectives bring to JCPenney. Inclusion and diversity are advantages that allow us to grow our business through our Associates. By embracing these principles, we are building a culture that encourages teamwork, innovation and exceptional performance. This will establish JCPenney as a growth leader in the
retail industry."
Myron E. (Mike) Ullman, III
Chairman of the Board and CEO
J. C. Penney Company, Inc.
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