JCP
30.56
+0.35
3/12/2010
An Easy, Exciting and Engaging Shopping Experience is What Sets Us Apart!

JCPenney is one of America's leading retailers, operating throughout the United States and Puerto Rico. We have the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Across our integrated enterprise, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at smart prices.

Our Long Range Plan

JCPenney is executing a strategic Long Range Plan that consists of four integrated strategies. Learn More

Our Culture

JCPenney's WINNING TOGETHER Principles define the way we work and win together to achieve superior performance.Learn More

Our History

A true American icon, JCPenney has been providing
customers style and quality at a smart price for more than a century. Learn More

Our Executives

Meet JCPenney's executive board members.Learn More



"Every Day Matters"

JCPenney's "Every Day Matters" brand positioning is intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney. Learn More

Company Overview
Headquarters: Plano, TX
NYSE Trade Symbol: JCP
2009 Revenue: $17.6 billion
Number of Stores: 1,110
Number of Associates: 150,000

Recent Awards
2010 Racie Award Winner  
2010 Energy Star Award for Sustained Excellence
2009 Recepient of Graphic Design magazine's American Graphic Design Award
– Ranked No. 19 for Top Organizations for Multicultural Business Opportunities by DiversityBusiness.com
– Only Department Store Retailer Named to Maplecroft Climate Innovation Index Leaders
Named to Ad Age's 2009 list of Top 10 Corporate Marketers in the U.S. Asian Market
– Ranked No. 1 Department Store by on the NRF Foundation/Amercian Express 2009 Customer Service Survey
– Placed 4th Place for Mobile Retailer of the Year by Mobile Commerce Daily
– Selected Top Retailer and Top Supplier Diversity Program by Olive Tree Publishing Inc.
– Inducted into the national Women's Business Enterprise Hall of Fame
– Ranked No. 27 (out of 40) best internship by Businessweek
– Voted "Best Dallas Employer" by the Dallas Morning News for JCPenney's Alliance Center
– MR Magazine's 2009 Retailer of the Year
– Ranked No. 31 in CSR Index Rating by Boston College Center for Corporate Citizenship and the Reputation Institute
– Ranked No. 23 in Covalence Ethical Rating  
– Ranked No. 4 in Retail on Newsweek's 2009 Green Rankings List 
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